Feb

27

¿Hay que elegir entre marketing online y offline?

Guardado en General, Marketing Online | Deja tu comentario

Los medios de comunicación tradicionales han sido siempre una buena plataforma para lanzar campañas de marketing, pero en los tiempos que corren existen otra serie de opciones no sólo mucho más baratas sino con ventajas tales como la capacidad de medir el resultado de la campaña.
Hasta el momento la web 2.0 se perfilaba como la […]

Feb

16

Hablamos de Buzz Marketing

Guardado en General, Marketing Online, Web 2.0 | Deja tu comentario

Provocar una opinión positiva y sincera de un usuario de Internet acerca de nuestro producto/servicio, un producto que conoce de primera mano porque la marca ha dejado que lo pruebe (enviándole una muestra gratuita o una demo) antes de valorarlo públicamente. ?sta es la esencia de una campaña de Buzz Marketing. Perfecto, pero ¿cómo hacer […]



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