Jul

27

Crear comunidad para triunfar en las redes sociales

Guardado en General | Deja tu comentario

A fecha de hoy podemos decir, sin miedo a equivocarnos, que se ha producido un giro importante en la relación entre las marcas y los consumidores. Este cambio se debe a la creciente popularidad que han adquirido los medios sociales.
El boom de los foros, blogs? ha propiciado en los anunciantes la necesidad de verse […]

Jul

21

Cambiará el mercado en Internet; es el momento de innovar

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Jul

15

Como peces en la Red

Guardado en General, Web 2.0 | Deja tu comentario

El usuario español sabe moverse ágil y fácilmente por Internet, realizar sus búsquedas, localizar la información de su interés, comprar online, consultar su correo electrónico…
Según el último informe sobre usos de Internet (publicado por la Secretaría de Estado de Telecomunicaciones y para la Sociedad de la Información del Ministerio de Industria, Turismo y Comercio), el […]

Jul

14

Publicidad en Internet, la menos afectada por la crisis

Guardado en General, Marketing Online | Deja tu comentario

Según los últimos estudios sobre publicidad que circulan por la Red, parece que la desaceleración en las inversiones publicitarias mundiales se ralentiza a pesar de los malos resultados que ha reflejado el primer trimestre. Los expertos aseguran que se espera una moderada recuperación a mitad del 2010 y un crecimiento real en inversión publicitaria […]

Jul

13

¿Es persuasiva nuestra web?

Guardado en General, Marketing Online, Web 2.0 | Deja tu comentario

¿Está cumpliendo mi web los objetivos previstos? ¿He definido realmente unos objetivos para mi web? ¿Es solamente una tarjeta de visita más pero en Internet?
?stas son algunas preguntas que una empresa/marca tarde o temprano termina haciéndose sobre presencia en la Red y su página web, esa web que lleva colgada varios años, con contenidos obsoletos […]

Jul

2

Tu web, una herramienta más para el éxito

Guardado en Marketing Online | Deja tu comentario

El Diario El País publica en su edición del 30 de junio un suplemento dedicado a Internet. En estas páginas se proyectan diferentes visiones de los usuarios y expertos de este medio; perspectivas que tendrían como conclusión final el titular que abre el especial: ??La red que nos cambió?. Y es que, evidentemente, Internet […]



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