Aug

28

¿Me creo un blog?

Guardado en General | Deja tu comentario

Más de doce años han pasado desde que Dave Winer, empezara a escribir en abril de 1997 su conocida bitácora tecnológica y política, Scripting news.
Por aquel entonces, ese documento, antecedente de los conocidos blogs, no era más que un conjunto de anotaciones o post sencillos que conducían al documento en cuestión y se ordenaban de […]

Aug

18

Usuario, ¿quieres colaborar?

Guardado en General | Deja tu comentario

Una web será más interactiva cuanto mayor número de herramientas posea. La idea es que el usuario permanezca en nuestro website, que participe, que interactúe con la marca. Pero la tendencia actual no se limita a atraer la atención del usuario con juegos, descargas o encuestas, sino que cada vez se exige una mayor colaboración, […]

Aug

12

Diseño web en moda. Páginas jóvenes y dinámicas

Guardado en General, Diseño Web | Deja tu comentario

Se puede hablar de ciertas tendencias generales en lo que se refiere a diseño de páginas web. Se apuesta por webs más limpias, usables, con una arquitectura web trabajada, pensada para que el usuario localice la información que necesita tras pocos clics, con contenidos más interactivos para el usuario? Pero, lógicamente, el diseño web ha […]

Aug

12

Marketing online. Wikipelis y vídeos interactivos

Guardado en General, Marketing Online, Web 2.0 | Deja tu comentario

Algunas marcas han decidido apostar fervientemente por la Web 2.0 desarrollando constantemente nuevas fórmulas de interactividad con las que sorprender y enganchar a sus usuarios. Un ejemplo es el nuevo proyecto de Mahou: Lawikipeli.com.
Se trata de un site donde los usuarios pueden intervenir de alguna forma en la película: ser co-director, elegir el título […]

Aug

12

Publicidad en redes sociales. Fraude en Facebook

Guardado en General, Social Media | Deja tu comentario

Una reciente noticia en la prensa alertaba a los usuarios de un fraude publicitario en Facebook. En concreto, la organización no gubernamental Facua denuncia que la campaña de publicidad en Facebook en la que se anima a participar al usuario para conseguir un cheque regalo de 300 euros de H&M es ilegal ya que está […]

Aug

6

Las redes sociales preocupan al ejército estadounidense

Guardado en General, Web 2.0, Social Media | Deja tu comentario

Leía hoy en Internet que el Pentágono está preocupado por el acceso de los soldados estadounidenses a redes sociales como Facebook y Twitter. Asegura que pueden suponer un peligro para la seguridad nacional y están viendo de qué forma pueden controlar el uso que hacen de ellos sus soldados.
Pero parece que, al menos aquellas divisiones […]



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