Mar

26

Más sugerencias para el diseño Web 2010

Guardado en Marketing Online, Diseño Web, Diseño de paginas web, Diseño de sitios web | Deja tu comentario

Ya en artículos anteriores hemos hablado de las tendencias con respecto al diseño Web para 2010. En esta oportunidad agregaremos 4 técnicas muy utilizadas por los webmaster al momento de armar y poner en funcionamiento una página web:
1. Navegación inteligente: para que los usuarios puedan navegar el sitio con facilidad, es importante incluir menús de navegación. […]

Mar

25

¿Cómo planificar una campaña de Google-Adwords?

Guardado en Marketing Online, adwords | Deja tu comentario

Utilizar Google Adwords para promocionar sus productos tiene muchas ventajas: es un recurso relativamente económico, es efectivo y el anunciante elige el contenido de su pauta publicitaria. Si bien el diseño de las publicidades cuenta con una estructura básica general, que es la misma para todos, el contenido elegido influirá de manera directa sobre […]

Mar

24

6 normas para el Posicionamiento Web en Google

Guardado en General, Marketing Online, Posicionamiento Web, Publicidad en Internet | 1 Comentario

La principal función de lograr el tan ansiado Page Rank es aumentar el tráfico dentro de la página Web. Pero lo importante de lograr este buen posicionamiento en Google, es que el 87% de las personas utilizan este buscador en el momento en el que desean encontrar información. Es por estas razones que es tan […]

Mar

23

¿Cómo asegurarse publicidades online 100% efectivas?

Guardado en Marketing Online, Posicionamiento Web, adwords | Deja tu comentario

En el mundo del marketing existen 4 fases dentro de un mismo ciclo para que los anuncios sean 100% efectivos.
Estas fases también pueden aplicarse a la publicidad online. Aquí les presentamos una breve descripción de ellas, para que sean tenidas en cuenta a la hora de promocionar su producto o marca:
? Los anuncios deben captar la […]

Mar

17

Diseño Web 2010: 4 puntos a tener en cuenta

Guardado en Marketing Online, Diseño Web, Internet, Diseño de paginas web, Diseño de sitios web, diseño sitios web | Comments Off

Si bien no existen cambios extremos con respecto al diseño Web, en este 2010 hay claras tendencias a tener en cuenta para mejorar el marketing online:

El sitio debe ser limpio y sencillo. Si bien esta particularidad viene utilizándose desde hace unos años, es esencial adecuarse. Que un sitio sea simple aumenta la usabilidad […]

Mar

16

La publicidad en Internet creció un 5%

Guardado en Marketing Online, Diseño Web, Internet, Diseño de paginas web, Publicidad en Internet, Formatos publicitarios en Internet | Deja tu comentario

Según los resultados del último estudio publicado por la empresa multinacional Interactive Advertising Bureau, en el último año las empresas españolas invirtieron más de 650 millones de euros para publicitar sus productos en Internet.
Esta cifra deja refleja una clara tendencia: Internet está desplazando en lo que a publicidad se refiere a los medios tradicionales de […]

Mar

15

Adwords el ??boom? de la publicidad online

Guardado en Marketing Online, Diseño Web, Internet, Diseño de paginas web, Publicidad en Internet, adwords | Deja tu comentario

Las agencias de publicidad convencionales quedaron en el olvido, o por lo menos dieron un paso al costado, en el momento en que los Adwords comenzaron a implementarse.
Luis Casadevall, un reconocido creativo y publicista español afirmo que antes creían que Google iba a ser sólo un recurso para buscar información, pero que después se dieron […]

Mar

12

SEO y SEM para mejorar el posicionamiento

Guardado en Marketing Online, Diseño Web, Posicionamiento Web, Internet, Servicios SEO, Diseño de paginas web | Deja tu comentario

Lograr el conocido ??page-rank? no es imposible y muchas personas consideran que la mejor manera de lograr un buen posicionamiento es utilizar la estrategia SEO. Sin embargo la mayoría de los usuarios dejan de lado la otra estrategia de marketing online que es igual de importante: el SEM.
Ambas tienen su función específica, pero […]

Mar

9

El 30% de los usuarios de los Social-Media recuerda las publicidades

Guardado en Marketing Online, Diseño Web, Social Media, Servicios SEO, Diseño de sitios web | Deja tu comentario

Según un Estudio sobre Redes Sociales en Internet elaborado por Elogia Ipsofacto el 60% de los cibernautas se conectan de manera diaria a las redes sociales españolas.
El estudio además arrojo conclusiones en lo que se refiere a los hábitos de los usuarios de Internet, y su visión del marketing online y las campañas publicitarias.
Una de […]

Mar

8

Telefonica.es la mejor página de Internet

Guardado en Marketing Online, Diseño Web, Posicionamiento Web, Servicios SEO, Diseño de paginas web, diseño sitios web, comercio electrónico | Deja tu comentario

Según un estudio realizado por Traffic4U, una consultora que se dedica a analizar el marketing online de los buscadores, la empresa Telefónica tiene la página Web mejor posicionada de Internet.
Para realizar la investigación la consultora, que trabajó conjuntamente con la Universidad de Salamanca, utilizó un análisis SEO teniendo en cuenta una guía con 21 criterios […]

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