Jun

29

Algunas claves que inciden en el posicionamiento Web

Guardado en General | Comments Off

En muchas oportunidades hemos escuchado que una página Web adquiere visibilidad a través de su posicionamiento. Si el objetivo es que muchos usuarios accedan a tu sitio y conozcan todo lo que tienes para ofrecer, entonces debes enfocarte en esta cuestión. Sin embargo, mejorar el posicionamiento, no es una tarea inmediata, sino que requiere […]

Jun

28

Tipografías e imágenes en el diseño Web

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Jun

27

La tarea del posicionamiento orgánico

Guardado en Posicionamiento Web | 1 Comentario

El posicionamiento orgánico es un procedimiento en donde se intenta organizar el contenido de un sitio Web de manera que los motores de búsqueda lo indexen fácilmente y lo muestren entre los primeros resultados. Lograr estar entre los primeros puestos de los principales buscadores, como pueden ser Google o Yahoo! es una de las oportunidades […]

Jun

26

La segmentación del público en Adwords

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La creación de una cuenta de Adwords es una de las herramientas más importantes del marketing online en la actualidad. Sin embargo la eficacia de estas campañas va a estar determinada por algunas cuestiones, que deberán tener en cuenta y analizar los anunciantes. Veamos cuales son:
En primer lugar el anunciante deberá elegir el target al […]

Jun

25

Keywords en su lugar

Guardado en Posicionamiento Web | Deja tu comentario

Para poder lograr un buen posicionamiento Web debemos emprender una campaña de Marketing Online, en la que debemos considerar aspectos como el diseño web, y la posición correcta de las palabras claves.
Dentro del diseño sitios web, lo más recomendable es dejar que los expertos trabajen en el tema. Pero cuando tengamos que pensar dónde colocar […]

Jun

24

Enlaces externos: la clave para el posicionamiento

Guardado en Posicionamiento Web | Deja tu comentario

Seguramente habrán oído que que para medir el Page Rank, el robot de Google, llamado Googlebot, toma en cuenta los enlaces externos, es decir aquellos links que enlazan a nuestra página con otra diferente.
Los enlaces son un factor muy importante dentro de toda la estrategia de marketing online y influyen de manera notoria en el […]

Jun

23

En qué momentos recurrir a una campaña de Adwords

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Es sabido que utilizar una campaña de Google Adwords es una de las estrategias de Marketing online más famosas en la actualidad, debido al impacto que éstas tienen. Sin embargo, todas las personas deben plantearse algunas cuestiones básicas, principalmente en lo que se refiere a objetivos. Es decir, se deberá analizar para qué fines conviene […]

Jun

22

El registro en Google Adwords

Guardado en adwords | Deja tu comentario

Una vez que se pensó bien en el público al cual queremos llegar, cuando ya está definido el coste por click (CPC) y el presupuesto diario, cuando ya se sabe qué se incluirá en el anuncio, cuando el diseño Web de la pauta publicitaria no es más una preocupación, entonces es el momento de actuar.
Deberá […]

Jun

21

Como posicionarse rápidamente en los mejores buscadores

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Para lograr posicionarse de manera rápida en los principales buscadores existen algunas herramientas que veremos a continuación:
1. Calidad en los contenidos y en el diseño web: Los textos de calidad, así como el diseño sitios web claros, sencillos y accesibles es el primer factor que deberá tenerse en cuenta para que un […]

Jun

20

Cómo elegir palabras claves en Adwords

Guardado en Marketing Online, adwords | Deja tu comentario

Google Adwords es una de las plataformas más completas y complejas, que existe en la actualidad, cuando hablamos de publicidad por Internet y de Marketing online. La complejidad de Adwords reside en que existen muchas variables que ajustar, de acuerdo a la campaña que se desee realizar. La minuciosidad con la que fue desarrollada esta […]

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