Jul

30

Adwords: la buena publicidad

Guardado en adwords | Deja tu comentario

Spam. El signo lingüístico bien podría referir a cierto ruido onomatopéyico como, por ejemplo, ese que se produce al lanzar un objeto volador por el aire y golpearlo frente a un muro: ¡spam!. Irónicamente, esa misma moción violenta sucede, a menudo, cuando el verdadero significado del término “spam” salta a la vista: las publicidades son […]

Jul

16

Adwords, el corazón del imperio Google y otros más

Guardado en adwords | Deja tu comentario

Analizar de forma exhaustiva las bases que sostienen el imperio Google sería una tarea demasiado ambiciosa: casi tanto como, al utilizar el explorador, revisar todos y cada uno de los resultados de una búsqueda (vamos, que nadie chequea más de los primeros resultados arrojados y de allí, justamente, la importancia del posicionamiento web que tan […]

Jul

15

Adwords: click, el sonido del éxito

Guardado en adwords | Deja tu comentario

¡Click!. Esta onomatopeya -de las más conocidas e identificadas- puede representar múltiples significados: el ruido de una lámpara que se apaga, el sonido de un botón que se ejecuta y hasta el ruido interno y metafórico que se produce en el cerebro de un ser humano al encontrarse, éste, frente a una sorprendente revelación.
Pero, cuando […]

Jul

10

Incógnitas habituales sobre publicidad Adwords

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Como ya se conoce, el sistema Adwords representa una de las formas más eficaces de marketing online para hacer publicidad en medios digitales. Claro que son muchos los factores que se deben tener en cuenta para realmente explotar este recurso: naturalmente, también son muchas las dudas que genera. A continuación presentamos algunas de las incógnitas […]

Jun

26

La segmentación del público en Adwords

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La creación de una cuenta de Adwords es una de las herramientas más importantes del marketing online en la actualidad. Sin embargo la eficacia de estas campañas va a estar determinada por algunas cuestiones, que deberán tener en cuenta y analizar los anunciantes. Veamos cuales son:
En primer lugar el anunciante deberá elegir el target al […]

Jun

22

El registro en Google Adwords

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Una vez que se pensó bien en el público al cual queremos llegar, cuando ya está definido el coste por click (CPC) y el presupuesto diario, cuando ya se sabe qué se incluirá en el anuncio, cuando el diseño Web de la pauta publicitaria no es más una preocupación, entonces es el momento de actuar.
Deberá […]

Jun

20

Cómo elegir palabras claves en Adwords

Guardado en Marketing Online, adwords | Deja tu comentario

Google Adwords es una de las plataformas más completas y complejas, que existe en la actualidad, cuando hablamos de publicidad por Internet y de Marketing online. La complejidad de Adwords reside en que existen muchas variables que ajustar, de acuerdo a la campaña que se desee realizar. La minuciosidad con la que fue desarrollada esta […]

Jun

18

¿Cuánto gastar en una campaña de Adwords?

Guardado en adwords | Deja tu comentario

Es muy conocida la efectividad de las campañas de Google Adwords, por eso cada vez son más los anunciantes que recurren a esta valiosa herramienta de marketing online para darse a conocer.
Por eso muchas personas apuestan todo lo que tienen desde el primer momento para que su campaña publicitaria tenga impacto. Y ese suele ser […]

Jun

16

¿Cómo anunciar en Adwords?

Guardado en adwords | Deja tu comentario

Muchos creen que redactar un anuncio de Adwords es una tarea sencilla, ya que el espacio en el que se puede escribir es relativamente corto (son aproximadamente 95 caracteres entre título y bajada). Sin embargo aquí radica su principal dificultad, ya que en breves líneas se debe decir todo lo importante con respecto al servicio […]

Apr

27

Adwords ¿qué es el nivel de calidad?

Guardado en Diseño Web, adwords | Deja tu comentario

El nivel de calidad de Adwords es una nueva herramienta que se puso en práctica para que las palabras claves no sean el único elemento que se tiene en cuenta a la hora de fijar precios de las campañas publicitarias. De esta manera se aumentara el nivel de las campañas que serán más eficientes y […]

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