Jul

25

Posicionamiento web: los errores más comunes (I)

Guardado en Marketing Online, Posicionamiento Web, Servicios SEO, Diseño de paginas web | Deja tu comentario

¿Qué hubiera ocurrido si Thomas Eidson, luego de fracasar en sus múltiples intentos por descubrir la bombilla, hubiese desistido con su trabajo? Como bien dijo éste singular inventor, “una experiencia nunca es fracaso porque siempre se viene a demostrar algo”. Bien, esto es justamente lo que se intenta probar a continuación: el costado positivo del […]

Jul

20

Las fronteras del Flooding

Guardado en Diseño de paginas web | Deja tu comentario

-“Perdón, ¿usted sabe qué es el Flooding?”-
Un profesor de lengua bien podría contestar -y su respuesta sería correcta y valedera- que se trata de un término anglosajón que, traducido al castellano, significa “inundar”.
Claro que si aquellas palabras saliesen de la boca, no de un especialista en idioma sino de un profesional del marketing online, su […]

Jul

17

¿Qué son los Incoming Links?

Guardado en Diseño Web, Diseño de paginas web, Diseño de sitios web | Deja tu comentario

La comunicación en medios digitales ha crecido a punto tal que actualmente cuenta con una amplia y vasta gama de términos técnicos propios: la mayoría, para los hablantes de español, no representan otra cosa más que palabras anglosajonas sin traducción específica a nuestro castellano natal.
En este lenguaje se pueden detectar términos como keywords, adwords e […]

Jul

12

Diseño web: aprender de los errores, la mejor fórmula para el éxito

Guardado en Diseño Web, Diseño de paginas web, Diseño de sitios web | Deja tu comentario

Alguna vez, un gran dramaturgo de origen belga dijo: “cada vez que cometo un error me parece descubrir una verdad que no conocía”. Maurice Maeterlinck, tal era su nombre, no podría haber estado más acertado -o más equivocado según sus propias palabras- pues no existe mejor modo de aprendizaje para el hombre que mediante el […]

Apr

30

Las ventajas usar Flash en un sitio web

Guardado en Marketing Online, Diseño Web, Diseño de paginas web | 1 Comentario

El uso de Flash es cada vez más común entre los responsables del diseño web. La creciente popularidad de su uso obedece a las posibilidades que ofrece. Si bien utilizar correctamente esta herramienta no es una tarea fácil, existen muchos libros y cursos para aprender a manejarlo de manera idónea, y por eso otros recurren […]

Apr

29

Premios y reconocimientos al diseño Web

Guardado en Diseño Web, Diseño de paginas web | Deja tu comentario

El diseño web es central para que un sitio sea exitoso. Es por eso que tantos diseñadores y webmaster pasan tanto tiempo mejorando pequeños aspectos de la página ya que consideran que los detalles son los que agregan valor y marcan una diferencia con las otras páginas.
Lograr un diseño bueno exige años de experiencia en […]

Apr

28

4 tendencias del diseño Web HTML

Guardado en Diseño Web, Diseño de paginas web, Diseño de sitios web | 1 Comentario

Utilizar HTML para realizar el diseño Web de un sitio no es ninguna novedad. Sin embargo existen determinadas innovaciones que surgen año tras año, aunque el fuerte del HTML sigue siendo la funcionalidad.
Las principales innovaciones y tendencias de 2010 son:
TRANSPARENCIAS: ahora se puede recurrir al formato PNG para realizar transparencias, cosa que desde hace varios […]

Apr

14

Tiempo de carga

Guardado en Diseño Web, Diseño de paginas web, Diseño de sitios web | Deja tu comentario

El algoritmo de búsqueda de Google siempre fue complicado, y ahora a los ingenieros que lo desarrollan y actualizan se les ocurrió agregarle un nuevo factor para medir el posicionamiento: la velocidad de carga de la página.
Ni bien se dio a conocer la noticia, se oyeron las primeras repercusiones y controversias de la medida: muchos […]

Mar

26

Más sugerencias para el diseño Web 2010

Guardado en Marketing Online, Diseño Web, Diseño de paginas web, Diseño de sitios web | Deja tu comentario

Ya en artículos anteriores hemos hablado de las tendencias con respecto al diseño Web para 2010. En esta oportunidad agregaremos 4 técnicas muy utilizadas por los webmaster al momento de armar y poner en funcionamiento una página web:
1. Navegación inteligente: para que los usuarios puedan navegar el sitio con facilidad, es importante incluir menús de navegación. […]

Mar

17

Diseño Web 2010: 4 puntos a tener en cuenta

Guardado en Marketing Online, Diseño Web, Internet, Diseño de paginas web, Diseño de sitios web, diseño sitios web | Comments Off

Si bien no existen cambios extremos con respecto al diseño Web, en este 2010 hay claras tendencias a tener en cuenta para mejorar el marketing online:

El sitio debe ser limpio y sencillo. Si bien esta particularidad viene utilizándose desde hace unos años, es esencial adecuarse. Que un sitio sea simple aumenta la usabilidad […]

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