Jul

28

Caja de herramientas SEO (II)

Guardado en Diseño Web, diseño sitios web | Deja tu comentario

Ya lo decía Benjamín Franklin: “la oxidación por falta de uso gasta mucho más las herramientas que el propio trabajo”. Por lo tanto, no hay excusas: a continuación, en el segundo repaso de algunas de las herramientas para el desarrollo de la actividad SEO, presentamos lo necesario para llevar a cabo el trabajo y no […]

Jul

27

Caja de herramientas SEO (I)

Guardado en Diseño Web, diseño sitios web | Deja tu comentario

Con las herramientas adecuadas, ningún trabajo es imposible. Digamos que si se puede reparar un satélite que navega por el espacio a kilómetros de la Tierra y en una zona carente de recursos naturales para la vida humana, el resto es como dirían algunos “pan comido” (efectivamente, si hay utensilios para eso, los hay para […]

Jul

22

El evangelio del Diseño Web (II)

Guardado en Marketing Online, Posicionamiento Web, diseño sitios web | Deja tu comentario

Continuamos con los evangelios del diseño sitios web: apócrifos -los experimentales- y no apócrifos -esos legitimados por especialistas-.
Segunda parte con las doctrinas sobre una profesión que obliga, siempre, a transitar por diferentes caminos y conocer nuevas experiencias.
“No profanarás a otras web”.
El diseño original es, sin dudas, uno de los aspectos más importantes: naturalmente, también suele […]

Jul

6

Palabras claves stuffing: lo que no se debe hacer

Guardado en Posicionamiento Web, diseño sitios web | Deja tu comentario

En toda actividad profesional existen caminos largos y cortos: los atajos, desde ya, suponen una tentación para alcanzar determinados objetivos sin gastar tanto los pies. Claro que, a su vez, representan un mal paso en cuanto a la conducta moral del profesional: aquellos que se mueven en el ámbito del periodismo digital deben evitar varios […]

Apr

22

El caso Louis Vuitton-Google Adwords

Guardado en Diseño Web, diseño sitios web, adwords | Deja tu comentario

En 2004 la reconocida empresa francesa Louis Vuitton demandó a Google Adwords ya que consideraba que era ilegal que otros anunciantes utilizaran su nombre para que sus anuncios tuvieran mayor repercusión en la Web.
A fines de marzo de este año se dio a conocer la resolución del juzgado, la cual fue a favor de […]

Apr

21

Remarketing: una nueva función de Adwords

Guardado en Diseño Web, diseño sitios web, adwords | Deja tu comentario

Google finalmente lanzó una nueva herramienta para Adwords: el remarketing, que servirá para que los anunciantes se puedan volver a conectar de una manera sencilla con los usuarios que ingresaron en algún momento a su sitio Web.
Esta función comenzó a desarrollarse en Marzo de 2009, y supone un avance importante en cuanto a las relaciones […]

Apr

5

Preguntas más comunes sobre posicionamiento

Guardado en Marketing Online, Posicionamiento Web, diseño sitios web | Deja tu comentario

? ¿Qué frases debo elegir?
En primer lugar deben ser frases que definan concretamente el rubro de su negocio, y palabras adicionales que se relacionen con las mismas. No debe faltar el nombre de la empresa y la zona en la cual se maneja.
? ¿Cómo puedo determinar si las frases que elegí son las correctas?
Sencillo: si la cantidad […]

Apr

4

¿Que tipografías utilizar en el 2010?

Guardado en Marketing Online, Diseño Web, Posicionamiento Web, diseño sitios web | Deja tu comentario

Si tenemos en cuenta que el 90% de la información que circula en Internet son palabras, la tipografía deberá ser un punto central a tener en cuenta en el momento de planificar el diseño Web.
Si bien existe una limitación con respecto al tipo de fuentes que se pueden emplear en el momento de hacer el […]

Mar

17

Diseño Web 2010: 4 puntos a tener en cuenta

Guardado en Marketing Online, Diseño Web, Internet, Diseño de paginas web, Diseño de sitios web, diseño sitios web | Comments Off

Si bien no existen cambios extremos con respecto al diseño Web, en este 2010 hay claras tendencias a tener en cuenta para mejorar el marketing online:

El sitio debe ser limpio y sencillo. Si bien esta particularidad viene utilizándose desde hace unos años, es esencial adecuarse. Que un sitio sea simple aumenta la usabilidad […]

Mar

8

Telefonica.es la mejor página de Internet

Guardado en Marketing Online, Diseño Web, Posicionamiento Web, Servicios SEO, Diseño de paginas web, diseño sitios web, comercio electrónico | Deja tu comentario

Según un estudio realizado por Traffic4U, una consultora que se dedica a analizar el marketing online de los buscadores, la empresa Telefónica tiene la página Web mejor posicionada de Internet.
Para realizar la investigación la consultora, que trabajó conjuntamente con la Universidad de Salamanca, utilizó un análisis SEO teniendo en cuenta una guía con 21 criterios […]

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