Jul

14

Claves para mejorar el posicionamiento en buscadores

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La clave del posicionamiento web no es colocar un sitio en donde se merece estar: por el contrario, el objetivo es ubicar dicho espacio en el preciso lugar en el que el profesional quiere que éste se halle, uno tan alto como se pueda (así en el deporte como en el campo de la comunicación, […]

Jul

11

El diseño web y la teoría del color

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Se sabe: en el marco del diseño web los colores tienen una importancia especial.
Todo aquello relacionado con la pigmentación cobra un valor determinante para el profesional encargado de darle vida -darle color- a un espacio web.
Y, aunque muchos lo ignoren, cada color posee un significado y una razón de ser.
Más allá de las combinaciones y […]

Jul

7

La importancia de la URL para el posicionamiento web

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URL: un requisito laudable. Bien podría traducirse de ese modo el acrónimo que, para ser francos, significa Universal Resource Locator. Tal postulación se debe a un punto específico: la selección de una determinada URL al momento de construir un sitio representa toda una exigencia, especialmente, si se quiere mejorar el posicionamiento en buscadores. Efectivamente, escoger […]

Jul

3

Técnicas de posicionamiento web que se deben evitar

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Cuando se es niño las enseñanzas tienen un valor aún más relevante al tratarse, no de permisos, sino de prohibiciones; es decir, todo pequeño transita por las fronteras de su propio mundo, no recordando lo que se le permite hacer, sino teniendo en cuenta aquello que no debe realizar. Así se trabaja el concepto de […]

Jul

2

Tendencias de diseño web para este 2010

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No solo la llamada moda de pasarela se mueve por temporadas. Existen infinitas ramas que, igual que la alta costura, cambian junto con las estaciones: el diseño web es un claro ejemplo.
Permanentemente, las tendencias van variando, el arte se va perfeccionando y la industria va mutando. Efectivamente, tanto en el diseño web como en el […]

Jun

29

Algunas claves que inciden en el posicionamiento Web

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En muchas oportunidades hemos escuchado que una página Web adquiere visibilidad a través de su posicionamiento. Si el objetivo es que muchos usuarios accedan a tu sitio y conozcan todo lo que tienes para ofrecer, entonces debes enfocarte en esta cuestión. Sin embargo, mejorar el posicionamiento, no es una tarea inmediata, sino que requiere […]

Jun

23

En qué momentos recurrir a una campaña de Adwords

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Es sabido que utilizar una campaña de Google Adwords es una de las estrategias de Marketing online más famosas en la actualidad, debido al impacto que éstas tienen. Sin embargo, todas las personas deben plantearse algunas cuestiones básicas, principalmente en lo que se refiere a objetivos. Es decir, se deberá analizar para qué fines conviene […]

Jun

21

Como posicionarse rápidamente en los mejores buscadores

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Para lograr posicionarse de manera rápida en los principales buscadores existen algunas herramientas que veremos a continuación:
1. Calidad en los contenidos y en el diseño web: Los textos de calidad, así como el diseño sitios web claros, sencillos y accesibles es el primer factor que deberá tenerse en cuenta para que un […]

Apr

16

Títulos y posicionamiento

Guardado en General, Posicionamiento Web | Deja tu comentario

Si bien el título de un artículo no es lo único que toman en cuenta los buscadores, sí es un elemento muy importante que debe pensarse en relación con el contenido y en relación con los usuarios.
El mejor título será aquel que coincida en un 100% con las palabras de la búsqueda, aunque esto nos […]

Apr

8

La publicidad online no para de crecer

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Según lo que indica un reciente informa publicado por la EIAA (European Interactive Advertising Association) la publicidad online seguirá creciendo pese a la crisis, y será el medio preferido por los anunciantes.
Este incremento en las campañas de publicidad en Internet trae como consecuencia una notable baja con respecto al resto de los medios tradicionales. Es […]

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