Jul

25

Posicionamiento web: los errores más comunes (I)

Guardado en Marketing Online, Posicionamiento Web, Servicios SEO, Diseño de paginas web | Deja tu comentario

¿Qué hubiera ocurrido si Thomas Eidson, luego de fracasar en sus múltiples intentos por descubrir la bombilla, hubiese desistido con su trabajo? Como bien dijo éste singular inventor, “una experiencia nunca es fracaso porque siempre se viene a demostrar algo”. Bien, esto es justamente lo que se intenta probar a continuación: el costado positivo del […]

Jul

23

Las dudas más frecuentes sobre el posicionamiento web

Guardado en Marketing Online, Posicionamiento Web, Internet, Servicios SEO | Deja tu comentario

Si hay una característica que destaca al profesional del periodismo -desde los especialistas en redacción a aquellos que solo se encargan de poner acentos sobre silabas- es la capacidad para formular preguntas. Efectivamente, ellos viven para y por la pregunta: bajo esos mismos principios se regirá el siguiente artículo.
Por cierto, no hace falta preguntar: también […]

Jul

22

El evangelio del Diseño Web (II)

Guardado en Marketing Online, Posicionamiento Web, diseño sitios web | Deja tu comentario

Continuamos con los evangelios del diseño sitios web: apócrifos -los experimentales- y no apócrifos -esos legitimados por especialistas-.
Segunda parte con las doctrinas sobre una profesión que obliga, siempre, a transitar por diferentes caminos y conocer nuevas experiencias.
“No profanarás a otras web”.
El diseño original es, sin dudas, uno de los aspectos más importantes: naturalmente, también suele […]

Jul

21

El evangelio del Diseño Web (I)

Guardado en Marketing Online, Posicionamiento Web, Diseño de sitios web | Deja tu comentario

A diferencia de los pecados capitales, que son siete y nada más, y de los mandamientos, cuyo número jamás se moverá de diez, los evangelios sí han sufrido modificaciones a lo largo de los años (negaciones, descubrimientos: cambios, al fin). Y bien sabemos que si algo destaca a todos los aspectos relacionados con la tecnología […]

Jun

20

Cómo elegir palabras claves en Adwords

Guardado en Marketing Online, adwords | Deja tu comentario

Google Adwords es una de las plataformas más completas y complejas, que existe en la actualidad, cuando hablamos de publicidad por Internet y de Marketing online. La complejidad de Adwords reside en que existen muchas variables que ajustar, de acuerdo a la campaña que se desee realizar. La minuciosidad con la que fue desarrollada esta […]

May

5

Redes sociales: una tendencia en la publicidad por Internet

Guardado en Marketing Online, Publicidad en Internet | Comments Off

Los cibernautas pasan cada día más tiempo en las redes sociales y blogs, lo que marca pautas de acción y modificaciones con respecto a la publicidad en Internet.
En la actualidad los sitios de contenidos, en donde el usuario es el actor principal, son el boom de Internet, por lo tanto es en estas paginas donde […]

May

4

¿A que empresas les conviene hacer publicidad online?

Guardado en Marketing Online, Publicidad en Internet | Deja tu comentario

Existe una gran discusión con respecto a la conveniencia de anunciar o no a través de Internet. El principal problema es determinar con exactitud a que empresas les conviene hacer publicidad online y a cuales no.
Para responder a esta pregunta es necesario plantearse que tipo de penetración se esta buscando:
Si queremos llegar a una población […]

May

3

Publicidad por Internet: las 4 cosas que no hay que hacer

Guardado en Marketing Online | Deja tu comentario

Existen cuatro puntos claves que pueden influir de manera negativa en el momento en el cual un usuario intenta realizar una compra a través de Internet:
1. Diseño web sin atractivos: los cibernautas suelen actuar de manera casi compulsiva, es decir, actúan rápido cuando ven algo que les gusta (y cuando no les gusta también). Por eso […]

Apr

30

Las ventajas usar Flash en un sitio web

Guardado en Marketing Online, Diseño Web, Diseño de paginas web | 1 Comentario

El uso de Flash es cada vez más común entre los responsables del diseño web. La creciente popularidad de su uso obedece a las posibilidades que ofrece. Si bien utilizar correctamente esta herramienta no es una tarea fácil, existen muchos libros y cursos para aprender a manejarlo de manera idónea, y por eso otros recurren […]

Apr

26

Estrategias para la publicidad online

Guardado en Marketing Online, Publicidad en Internet | Deja tu comentario

La publicidad en Internet permite una variedad de opciones que utilizadas de la manera correcta puede impactar de manera positiva en la compra que deseen realizar los usuarios.
La inclusión de imágenes de alta calidad, las descripciones detalladas de los productos y servicios que se están ofreciendo, son algunas de las características de la publicidad […]

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