Jul

31

De qué hablamos, cuando hablamos de redacción SEO (I)

Guardado en Posicionamiento Web, Servicios SEO | Comments Off

El sistema de redacción SEO -junto con sus herramientas, sus parámetros, sus técnicas- representa, para el posicionamiento web, lo mismo que el idioma castellano significa para el hombre: todos lo utilizan pero no todos lo hacen de la forma correcta.
Naturalmente, en la fauna digital, son muchos los que trabajan, a diario, desarrollando labores relacionadas con […]

Jul

26

Posicionamiento web: los errores más comunes (II)

Guardado en Posicionamiento Web | Comments Off


Jul

25

Posicionamiento web: los errores más comunes (I)

Guardado en Marketing Online, Posicionamiento Web, Servicios SEO, Diseño de paginas web | Deja tu comentario

¿Qué hubiera ocurrido si Thomas Eidson, luego de fracasar en sus múltiples intentos por descubrir la bombilla, hubiese desistido con su trabajo? Como bien dijo éste singular inventor, “una experiencia nunca es fracaso porque siempre se viene a demostrar algo”. Bien, esto es justamente lo que se intenta probar a continuación: el costado positivo del […]

Jul

24

La importancia del título para el posicionamiento web

Guardado en Posicionamiento Web, Servicios SEO | Deja tu comentario

Así como el hombre escoge, a menudo, películas por un título y también libros o, incluso, qué diario comprar de acuerdo a su enunciado, en el ámbito web sucede algo similar: ese bendito título representa, siempre, el primer contacto -quien dice que no se trata también del más importante- entre el lector y el sitio. […]

Jul

23

Las dudas más frecuentes sobre el posicionamiento web

Guardado en Marketing Online, Posicionamiento Web, Internet, Servicios SEO | Deja tu comentario

Si hay una característica que destaca al profesional del periodismo -desde los especialistas en redacción a aquellos que solo se encargan de poner acentos sobre silabas- es la capacidad para formular preguntas. Efectivamente, ellos viven para y por la pregunta: bajo esos mismos principios se regirá el siguiente artículo.
Por cierto, no hace falta preguntar: también […]

Jul

22

El evangelio del Diseño Web (II)

Guardado en Marketing Online, Posicionamiento Web, diseño sitios web | Deja tu comentario

Continuamos con los evangelios del diseño sitios web: apócrifos -los experimentales- y no apócrifos -esos legitimados por especialistas-.
Segunda parte con las doctrinas sobre una profesión que obliga, siempre, a transitar por diferentes caminos y conocer nuevas experiencias.
“No profanarás a otras web”.
El diseño original es, sin dudas, uno de los aspectos más importantes: naturalmente, también suele […]

Jul

21

El evangelio del Diseño Web (I)

Guardado en Marketing Online, Posicionamiento Web, Diseño de sitios web | Deja tu comentario

A diferencia de los pecados capitales, que son siete y nada más, y de los mandamientos, cuyo número jamás se moverá de diez, los evangelios sí han sufrido modificaciones a lo largo de los años (negaciones, descubrimientos: cambios, al fin). Y bien sabemos que si algo destaca a todos los aspectos relacionados con la tecnología […]

Jul

13

Cuatro preguntas habituales sobre el posicionamiento en buscadores

Guardado en Posicionamiento Web | 1 Comentario

¿A qué se denomina posicionamiento web o en buscadores?
Básicamente, cuando se habla de posicionamiento en buscadores se hace referencia a los resultados que se almacenan en diferentes bases de datos -las de los más conocidos y famosos motores de búsqueda de Internet- y que, efectivamente, posicionan un sitio.
Existen diferentes técnicas para el mejoramiento en los […]

Jul

9

Keywords: ¿Muchas, pocas, cuántas?

Guardado en Posicionamiento Web, Servicios SEO | Deja tu comentario

Que las palabras claves son -valga la redundancia- una de las grandes claves para el posicionamiento web ya se ha dicho, se ha repetido y se ha dejado bien en claro.
Pero sobre lo que no muchos se han pronunciado es acerca de un factor sumamente importante. ¿Cuál es la medida exacta de keywords que debe […]

Jul

8

Keywords: una llave hacia el posicionamiento web

Guardado en Diseño Web, Posicionamiento Web, Servicios SEO | Deja tu comentario

Durante los últimos años, entrada la época de las comunicaciones, el profesional de la actividad periodística se ha visto en la obligación de cambiar su modo de operar.
Ahora, la tarea del redactor ya no solo abarca aquellas artes relacionadas con la palabra, sino también implica técnicas asociadas a la difusión de su trabajo: el posicionamiento […]

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