Jul

31

De qué hablamos, cuando hablamos de redacción SEO (I)

Guardado en Posicionamiento Web, Servicios SEO | Comments Off

El sistema de redacción SEO -junto con sus herramientas, sus parámetros, sus técnicas- representa, para el posicionamiento web, lo mismo que el idioma castellano significa para el hombre: todos lo utilizan pero no todos lo hacen de la forma correcta.
Naturalmente, en la fauna digital, son muchos los que trabajan, a diario, desarrollando labores relacionadas con […]

Jul

25

Posicionamiento web: los errores más comunes (I)

Guardado en Marketing Online, Posicionamiento Web, Servicios SEO, Diseño de paginas web | Deja tu comentario

¿Qué hubiera ocurrido si Thomas Eidson, luego de fracasar en sus múltiples intentos por descubrir la bombilla, hubiese desistido con su trabajo? Como bien dijo éste singular inventor, “una experiencia nunca es fracaso porque siempre se viene a demostrar algo”. Bien, esto es justamente lo que se intenta probar a continuación: el costado positivo del […]

Jul

24

La importancia del título para el posicionamiento web

Guardado en Posicionamiento Web, Servicios SEO | Deja tu comentario

Así como el hombre escoge, a menudo, películas por un título y también libros o, incluso, qué diario comprar de acuerdo a su enunciado, en el ámbito web sucede algo similar: ese bendito título representa, siempre, el primer contacto -quien dice que no se trata también del más importante- entre el lector y el sitio. […]

Jul

23

Las dudas más frecuentes sobre el posicionamiento web

Guardado en Marketing Online, Posicionamiento Web, Internet, Servicios SEO | Deja tu comentario

Si hay una característica que destaca al profesional del periodismo -desde los especialistas en redacción a aquellos que solo se encargan de poner acentos sobre silabas- es la capacidad para formular preguntas. Efectivamente, ellos viven para y por la pregunta: bajo esos mismos principios se regirá el siguiente artículo.
Por cierto, no hace falta preguntar: también […]

Jul

9

Keywords: ¿Muchas, pocas, cuántas?

Guardado en Posicionamiento Web, Servicios SEO | Deja tu comentario

Que las palabras claves son -valga la redundancia- una de las grandes claves para el posicionamiento web ya se ha dicho, se ha repetido y se ha dejado bien en claro.
Pero sobre lo que no muchos se han pronunciado es acerca de un factor sumamente importante. ¿Cuál es la medida exacta de keywords que debe […]

Jul

8

Keywords: una llave hacia el posicionamiento web

Guardado en Diseño Web, Posicionamiento Web, Servicios SEO | Deja tu comentario

Durante los últimos años, entrada la época de las comunicaciones, el profesional de la actividad periodística se ha visto en la obligación de cambiar su modo de operar.
Ahora, la tarea del redactor ya no solo abarca aquellas artes relacionadas con la palabra, sino también implica técnicas asociadas a la difusión de su trabajo: el posicionamiento […]

Jul

5

Posicionamiento (y perfeccionamiento) web

Guardado en Posicionamiento Web, Servicios SEO | Deja tu comentario

Si hay algo para destacar en estos tiempos que corren es la importancia de la tecnología. Y, si hablamos de tecnología y vanguardia, también es necesario mencionar otras palabras tales como capacitación, perfeccionamiento y optimización. Constantemente, el profesional de medios web debe estar informado y actualizado: su sitio, también. Naturalmente, es un requisito indispensable para […]

Mar

12

SEO y SEM para mejorar el posicionamiento

Guardado en Marketing Online, Diseño Web, Posicionamiento Web, Internet, Servicios SEO, Diseño de paginas web | Deja tu comentario

Lograr el conocido ??page-rank? no es imposible y muchas personas consideran que la mejor manera de lograr un buen posicionamiento es utilizar la estrategia SEO. Sin embargo la mayoría de los usuarios dejan de lado la otra estrategia de marketing online que es igual de importante: el SEM.
Ambas tienen su función específica, pero […]

Mar

9

El 30% de los usuarios de los Social-Media recuerda las publicidades

Guardado en Marketing Online, Diseño Web, Social Media, Servicios SEO, Diseño de sitios web | Deja tu comentario

Según un Estudio sobre Redes Sociales en Internet elaborado por Elogia Ipsofacto el 60% de los cibernautas se conectan de manera diaria a las redes sociales españolas.
El estudio además arrojo conclusiones en lo que se refiere a los hábitos de los usuarios de Internet, y su visión del marketing online y las campañas publicitarias.
Una de […]

Mar

8

Telefonica.es la mejor página de Internet

Guardado en Marketing Online, Diseño Web, Posicionamiento Web, Servicios SEO, Diseño de paginas web, diseño sitios web, comercio electrónico | Deja tu comentario

Según un estudio realizado por Traffic4U, una consultora que se dedica a analizar el marketing online de los buscadores, la empresa Telefónica tiene la página Web mejor posicionada de Internet.
Para realizar la investigación la consultora, que trabajó conjuntamente con la Universidad de Salamanca, utilizó un análisis SEO teniendo en cuenta una guía con 21 criterios […]

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