Aug

12

Marketing online. Wikipelis y vídeos interactivos

Guardado en General, Marketing Online, Web 2.0 | Deja tu comentario

Algunas marcas han decidido apostar fervientemente por la Web 2.0 desarrollando constantemente nuevas fórmulas de interactividad con las que sorprender y enganchar a sus usuarios. Un ejemplo es el nuevo proyecto de Mahou: Lawikipeli.com.
Se trata de un site donde los usuarios pueden intervenir de alguna forma en la película: ser co-director, elegir el título […]

Aug

6

Las redes sociales preocupan al ejército estadounidense

Guardado en General, Web 2.0, Social Media | Deja tu comentario

Leía hoy en Internet que el Pentágono está preocupado por el acceso de los soldados estadounidenses a redes sociales como Facebook y Twitter. Asegura que pueden suponer un peligro para la seguridad nacional y están viendo de qué forma pueden controlar el uso que hacen de ellos sus soldados.
Pero parece que, al menos aquellas divisiones […]

Jul

15

Como peces en la Red

Guardado en General, Web 2.0 | Deja tu comentario

El usuario español sabe moverse ágil y fácilmente por Internet, realizar sus búsquedas, localizar la información de su interés, comprar online, consultar su correo electrónico…
Según el último informe sobre usos de Internet (publicado por la Secretaría de Estado de Telecomunicaciones y para la Sociedad de la Información del Ministerio de Industria, Turismo y Comercio), el […]

Jul

13

¿Es persuasiva nuestra web?

Guardado en General, Marketing Online, Web 2.0 | Deja tu comentario

¿Está cumpliendo mi web los objetivos previstos? ¿He definido realmente unos objetivos para mi web? ¿Es solamente una tarjeta de visita más pero en Internet?
?stas son algunas preguntas que una empresa/marca tarde o temprano termina haciéndose sobre presencia en la Red y su página web, esa web que lleva colgada varios años, con contenidos obsoletos […]

Jun

24

Lo más sencillo muchas veces es lo que mejor funciona

Guardado en General, Web 2.0 | Deja tu comentario

Y esto ocurre en muchas facetas de la vida. Nunca se sabe exactamente cómo se va comportar el consumidor ante un determinado producto o servicio, si tendrá o no éxito. Como dice un spot de una conocida marca ??El ser humano es imprevisible? y, además de eso, creo que busca ante todo la funcionalidad de […]

Feb

16

Hablamos de Buzz Marketing

Guardado en General, Marketing Online, Web 2.0 | Deja tu comentario

Provocar una opinión positiva y sincera de un usuario de Internet acerca de nuestro producto/servicio, un producto que conoce de primera mano porque la marca ha dejado que lo pruebe (enviándole una muestra gratuita o una demo) antes de valorarlo públicamente. ?sta es la esencia de una campaña de Buzz Marketing. Perfecto, pero ¿cómo hacer […]

Jan

2

¿Cómo hago una web usable?

Guardado en Diseño Web, Web 2.0 | Deja tu comentario

Qué es la usabilidad web? A grandes rasgos, podemos decir que consiste en diseñar un website pensando siempre en nuestros usuarios. Hemos de ser capaces de confeccionar una web atractiva, pero intuitiva y usable para el visitante, que ha de poder localizar la información de su interés tras unos pocos clics.
Existen algunas pautas en diseño […]

Dec

22

Internet piensa en verde

Guardado en General, Marketing Online, Web 2.0 | Deja tu comentario

Cada vez son más las marcas que se unen al carro de la conciencia medioambiental. Tanto es así que algunos empiezan ya a hablar de la nueva ??Era ecológica?.
Apartados concretos dentro del menú principal, campañas publicitarias enlazadas con su correspondiente microsite promocional, emailings? lo que haga falta para mostrar una imagen de marca comprometida con […]

Dec

5

El Marketing digital sigue creciendo

Guardado en General, Marketing Online, Web 2.0 | Deja tu comentario

Cuando se planifica el desarrollo de una web es necesario tener en cuenta qué queremos conseguir con la misma, cuál es nuestro objetivo. Muchas empresas tratan de implementar múltiples herramientas interactivas para acercar sus websites al concepto de web 2.0, pero en realidad, una web debe de ser funcional y práctica. De nada sirve incorporar […]

Dec

5

Glamour 2.0 en la Red

Guardado en General, Web 2.0 | Deja tu comentario

Venden imagen, por lo que sus webs han de ser atractivas, sofisticadas, impactantes. Para ello el flash, dinámico, efectista, es el mejor aliado,
Pero, detrás de la imagen, ¿qué hay? ¿Qué clase de contenidos ofrecen las webs de moda? ¿Llaman a la participación de sus usuarios o bien optan por ofrecer contenidos estáticos? Y sobre todo, […]

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